Dell.com
While a Sr. Designer on the Global Site Design team, I was instrumental in the re-design of Dell.com, which was awarded a Webby in 2011. My work specifically focused on the purchase path and system building processes. Part of this process included UAT testing, which I played a significant role in working directly with our agency partners to produce prototypes for testing in Germany, Brazil, Japan and China.
Aside from the customer facing Dell.com, I worked to transform the internal Dell.com sites into a cohesive, easier-to-navigate system.
Charles Schwab
While at Charles Schwab, I had the opportunity to contribute to the redesign of schwab.com, as well as establish the corporate banner guidelines and email templates. This includes designing for distribution of federally regulated content for both the corporate banking and brokerage organizations. I was also heavily involved in the integration of ratings and reviews into the new site design.
Kodak Challenge
Employer: The Buddy Group
Role: Art Director
Goal: Create a picturesque site to bring awareness to and showcase the Kodak Challenge.
Internal Portal // Old Navy
The Old Navy internal marketing portal was created to meet the needs of marketers across the company from marketing executives to store managers. There was the ability to showcase in-market campaigns, order store signage and much more.
Employer: The Buddy Group
Role: Art Director
Goal: Create an internal marketing portal accessible by both internal marketers as well as individual store managers with multiple levels of access.
My Princess Academy
The My Princess Academy site was created for girls to learn how to be the best princess they can be. The site emphasizes the four “pillars” of being a princess – generosity, intelligence, beauty and confidence. It’s full of games, coloring pages, printable activities and even a customizable princess and room.
Employer: The Buddy Group
Role: Art Director
Goal: Create an immersive interactive experience for girls to learn and experience the four pillars of being a princess.
Customizable princess room
Pegasus game:
Princess Activities:
The Great Hall:
Toyota Why Highlander
Toyota’s Why Highlander site was designed to be a video-rich site for customers to get a virtual close-up view of the latest Highlander. We created the site from start to finish in-house, including talent scouting and video production.
Employer: The Buddy Group
Role: Art Director
Goal: Create a video-intensive minisite to get people familiar with the latest Toyota Highlander
Scarlett Johansson and Hearts RBK
This minisite was created for Reebok to promote the Hearts RBK line that was created along with Scarlett Johansson. We created the site from start to finish, and even shot and edited the 360 product shots in our in-house studio.