"The artist is a receptacle for emotions that come from all over the place: from the sky, from the earth, from a scrap of paper, from a passing shape, from a spider's web."
Dell.com
While a Sr. Designer on the Global Site Design team, I was instrumental in the re-design of Dell.com, which was awarded a Webby in 2011. My work specifically focused on the purchase path and system building processes. Part of this process included UAT testing, which I played a significant role in working directly with our agency partners to produce prototypes for testing in Germany, Brazil, Japan and China. Aside from the customer facing...
Creativity at Dell
For the creativity initiative, we needed a visual strategy that we could use to tie together all the different elements and implementations we would have. Whatever this would be, it needed to be both strategically sound and on brand. We started exploring different elements that could tie the analytical, business side of Dell with the creative, risk taking side. To do this we started looking at different visual elements. Here’s what we...
Charles Schwab
While at Charles Schwab, I had the opportunity to contribute to the redesign of schwab.com, as well as establish the corporate banner guidelines and email templates. This includes designing for distribution of federally regulated content for both the corporate banking and brokerage organizations. I was also heavily involved in the integration of ratings and reviews into the new site design. Employer: Charles Schwab Role: Sr. Interactive Art...
Kodak Challenge
The Kodak Challenge website was created to bring awareness to the Kodak Challenge. At select PGA events, one hole was selected as the Kodak Challenge hole. At the end of the season, the player with the best 18 scores was the winner of $1 million.The site showcases features photography from the selected challenge courses, an integrated picture of the day gallery and up-to-date information on the Kodak Challenge. The dynamic site integrated...
Toyota Why Highlander
Toyota’s Why Highlander site was designed to be a video-rich site for customers to get a virtual close-up view of the latest Highlander. We created the site from start to finish in-house, including talent scouting and video production. Employer: The Buddy Group Role: Art Director Goal: Create a video-intensive minisite to get people familiar with the latest Toyota Highlander Visit...